Strategic communications that build trust with the people who matter most.

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In an era where seeing is no longer believing, we help leaders communicate with confidence.

What We Do

  • Get clear on what you stand for and why people should believe you. For a single company, a whole portfolio, or a cause. The story that holds up under scrutiny and builds trust with customers, investors, policymakers and talent.

  • Turn you and your company into a voice people trust. Whether it’s through LinkedIn, media, speaking, or thought leadership, we build the flywheel that compounds so the right people keep finding you, backing you, and buying from you.

  • In an era where seeing is no longer believing, you can't fly blind. We build the systems to read the narrative in real time and steer you through the moments that define value — fundraises, M&A and transactions, crises and scrutiny — so you lead the story instead of chasing it.

  • Work out who needs to be on your side — customers, investors, your team, partners and policymakers — and how to win them. We identify the right people to support you, build the plan, and execute it to bring them with you, so you reach every milestone faster.

  • Win hearts, minds and momentum around the moments that matter. We design and run issue-led campaigns — anchored to the events and milestones that count — that mobilise the audiences and decision-makers you need on side.

  • I've spoken on global platforms and intimate leadership gatherings alike.

    Example’s include:

    • Building Trust When Seeing Is No Longer Believing

    • Green Communications Training

    • Trends in sustainability

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About Me

  • Abbie is a serial entrepreneur and advisor to global leaders, with a background spanning policy, strategic communications, and business building.

    She has spent years building reputations globally, from leading a presidential campaign in West Africa to positioning technology companies internationally. She co-founded Compare Ethics, raising £2m+ from investors including Morgan Stanley and family offices, with clients including Zalando, Reiss, Reformation and Barbour, and led the company's exit process, securing four offers.

    At the Confederation of British Industry, grew the London and South East portfolio through Brexit and set up its first sustainability working group.

    Built a first-of-its-kind UK community of 60+ enterprise retail companies representing £17bn market capitalisation. Campaigning work with that group shaped Competition and Markets Authority guidance, so businesses could talk about sustainability with confidence and consumers had accurate sustainability information.

    A regular global speaker, including a main-stage keynote at Web Summit, Barclays, Alibaba and more. Three investment offers on Dragons' Den. Writes to over 30,000 founders and decision-makers on Linkedin and her newsletter.

    Forbes 30 Under 30 · LinkedIn Top Voice · Founders Forum Female Founder to Watch · GP Bullhound Company to Watch finalist · Won SaaStock global funding competition out of 100s of companies across the world

Testimonials

  • Tim Wilson - Serial Founder and CTO

    Abbie is a leader. Having worked with her for nearly 5 years I can attest to her ruthless passion and ambition for positive change and how she enables and empowers others that in others. Focussed, diligent, considerate and most importantly, ‘human’ first. Abbie is not only a true pleasure to work with, but simultaneously a force to be reckoned with - who will do everything in her power to accomplish the greater good, in any scenario, for those around her.

  • Donata Garrasi - United Nations, World Bank and OECD Leader

    Abigail is a high performing professional. She has a fine understanding of complex, political situations and can master a variety of complex tasks and people effectively. She is a hard worker, motivated and motivating person. A pleasure working with her.

  • Tanya Vacarda - Founder & CEO at PAIWE

    Abbie helped me build brand and commercial clarity. Her advice is always super actionable and practical. Abbie gave me clarity on what I needed to do and how to tailor my approach, allowing me to fundraise with confidence. 

  • Natalie Klepáčová - Advocacy and Engagement at Cool Earth

    Working with Abbie has been an absolute pleasure. Not only is she incredibly knowledgeable about campaigning and advocacy, but she also made the entire process feel really manageable and gave me confidence every step of the way. Her guidance was invaluable throughout the campaign, and I always knew I could rely on her!

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