Strategic communications that build trust with the people who matter most.

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Get clear on what you stand for and why people should believe you. For a single company, a whole portfolio, or a cause. The story that holds up under scrutiny and builds trust with customers, investors, policymakers and talent.
Turn you and your company into a voice people trust. Whether it’s through LinkedIn, media, speaking, or thought leadership, we build the flywheel that compounds so the right people keep finding you, backing you, and buying from you.
In an era where seeing is no longer believing, you can't fly blind. We build the systems to read the narrative in real time and steer you through the moments that define value — fundraises, M&A and transactions, crises and scrutiny — so you lead the story instead of chasing it.
Work out who needs to be on your side — customers, investors, your team, partners and policymakers — and how to win them. We identify the right people to support you, build the plan, and execute it to bring them with you, so you reach every milestone faster.
Win hearts, minds and momentum around the moments that matter. We design and run issue-led campaigns — anchored to the events and milestones that count — that mobilise the audiences and decision-makers you need on side.
I've spoken on global platforms and intimate leadership gatherings alike.
Example’s include:
- Building Trust When Seeing Is No Longer Believing
- Green Communications Training
- Trends in sustainability

Abbie is a serial entrepreneur and advisor to global leaders, with a background spanning policy, strategic communications, and business building.
She began her career as an early employee at boutique strategic communications consultancy Aequitas, rising within three years to the senior leadership team, where she led a presidential campaign in West Africa and advised UN-partnered NGOs and businesses across multiple continents. At the Confederation of British Industry, the UK's largest business representative body to government, she grew the London and South East portfolio during the Brexit process and established the organisation's first sustainability working group.
She then founded Compare Ethics as Co-founder and CEO, an AI company that helps enterprise clients, including Zalando, Reiss, Reformation, and Barbour, build confidence in their sustainability communications. Alongside this company, Abbie built a community of 60+ enterprise companies and raised over £2 million from global investors, including Morgan Stanley. She earned Forbes 30 Under 30 recognition, a place in Google's first UK Female Founder Accelerator, and a spot in the PwC accelerator programme; Abbie also walked away from Dragons' Den with three investment offers.
Abbie now advises global leaders, drawing on her policy, communications, and business-building background to help them build global reputations, navigate geopolitics and market developments with clarity and confidence.

Testimonials

Tim Wilson - Serial Founder and CTO

Abbie is a leader. Having worked with her for nearly 5 years I can attest to her ruthless passion and ambition for positive change and how she enables and empowers others that in others. Focussed, diligent, considerate and most importantly, ‘human’ first. Abbie is not only a true pleasure to work with, but simultaneously a force to be reckoned with - who will do everything in her power to accomplish the greater good, in any scenario, for those around her.
Donata Garrasi - United Nations, World Bank and OECD Leader

Abigail is a high performing professional. She has a fine understanding of complex, political situations and can master a variety of complex tasks and people effectively. She is a hard worker, motivated and motivating person. A pleasure working with her.
Tanya Vacarda - Founder & CEO at PAIWE

Abbie helped me build brand and commercial clarity. Her advice is always super actionable and practical. Abbie gave me clarity on what I needed to do and how to tailor my approach, allowing me to fundraise with confidence.