Strategic communications that build trust with the people who matter most.

As Seen In

In an era where seeing is no longer believing, we help leaders communicate with confidence.

What We Do

  • Get clear on what you stand for and why people should believe you. For a single company, a whole portfolio, or a cause. The story that holds up under scrutiny and builds trust with customers, investors, policymakers and talent.

  • Turn you and your company into a voice people trust. Whether it’s through LinkedIn, media, speaking, or thought leadership, we build the flywheel that compounds so the right people keep finding you, backing you, and buying from you.

  • In an era where seeing is no longer believing, you can't fly blind. We build the systems to read the narrative in real time and steer you through the moments that define value — fundraises, M&A and transactions, crises and scrutiny — so you lead the story instead of chasing it.

  • Work out who needs to be on your side — customers, investors, your team, partners and policymakers — and how to win them. We identify the right people to support you, build the plan, and execute it to bring them with you, so you reach every milestone faster.

  • Win hearts, minds and momentum around the moments that matter. We design and run issue-led campaigns — anchored to the events and milestones that count — that mobilise the audiences and decision-makers you need on side.

  • I've spoken on global platforms and intimate leadership gatherings alike.

    Example’s include:

    • Building Trust When Seeing Is No Longer Believing

    • Green Communications Training

    • Trends in sustainability

Book a Call

About Me

  • External forces are shaping how the world sees your organisation. Your response is always in your hands. For the last 15 years, mine has been to find the opportunity inside disruption and help others do the same.

    I started out as one of three people at a boutique political consultancy, Aequitas, and within three years was leading a presidential campaign in West Africa and advising UN-partnered NGOs across multiple continents. I learned early that the leaders who win in complex, high-stakes environments aren't the ones with the most information. They're the ones who can cut through it.

    At the Confederation of British Industry, I grew the London and South East portfolio and built the organisation's first sustainability working group, getting organisations ready for the transition they all need to make. I was already seeing that the businesses that could make sense of the fast-changing landscapes would be the ones that shaped it.

    Then I built one myself. As Co-founder and CEO of Compare Ethics, I landed enterprise clients including Zalando, Reiss, Reformation, and Barbour, built a community of over 60 of the world's leading retailers, and raised over £2 million from investors including Morgan Stanley. The business earned Forbes 30 Under 30 recognition, a place in Google's first UK Female Founder Accelerator, and the PwC accelerator programme. I then walked away from Dragons' Den with three offers.

    I'm also a mother who beat cancer. And the experience sharpened everything. It clarified my mission: to heal people and the planet through human-centred policy, business and technology.

    Geopolitics, regulation, activism, misinformation. The forces reshaping your reputation today are largely outside our control. But loss of control does not mean loss of relevance or lack of ability to progress on what matters. It means your judgment, your timing, and your strategy and team matter more than ever. That's where I come in.

    I advise impact founders on accelerating their mission and growth. And I help C-suite teams build the strategic clarity to lead, whether that means moving fast or staying still.

Testimonials

  • Tim Wilson - Serial Founder and CTO

    Abbie is a leader. Having worked with her for nearly 5 years I can attest to her ruthless passion and ambition for positive change and how she enables and empowers others that in others. Focussed, diligent, considerate and most importantly, ‘human’ first. Abbie is not only a true pleasure to work with, but simultaneously a force to be reckoned with - who will do everything in her power to accomplish the greater good, in any scenario, for those around her.

  • Donata Garrasi - United Nations, World Bank and OECD Leader

    Abigail is a high performing professional. She has a fine understanding of complex, political situations and can master a variety of complex tasks and people effectively. She is a hard worker, motivated and motivating person. A pleasure working with her.

  • Tanya Vacarda - Founder & CEO at PAIWE

    Abbie helped me build brand and commercial clarity. Her advice is always super actionable and practical. Abbie gave me clarity on what I needed to do and how to tailor my approach, allowing me to fundraise with confidence.